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PROJECTS / AN IDEA, BROUGHT TO LIFE

A closer look at the thinking, the craft and the visual worlds we create for our clients.

01 / KIFARU GROUP

Many ambitions.
One unmistakable identity.

Brand identity · Visual system · Brand applications

THE STARTING POINT

Recognition that travels.

A group working across different industries needs an identity that holds together — on a vehicle, a business card or a bottle of wine.

01 / DEFINE
Kifaru Group’s six coordinated brand family identities
One shared rhino. Distinct identities for each business.
THE COLOUR LANGUAGE

Grounded.
Composed.
Enduring.

Charcoal
Bronze
Stone
Ivory
The supplied Kifaru palette, tone and typography direction
Colour, tone and typography from the identity presentation.
Kifaru Logistics identity concepts on a truck, packaging and stationery
Built to work in the real world. Logistics application concepts.
THE DESIGN DECISION

A symbol with presence.

The geometric rhino gives the group a recognisable anchor. Flexible lockups and business descriptors let the identity adapt without losing the family connection.

02 / CONNECT
Wines by Kifaru bottle, packaging and stationery brand application mockups
A more tactile expression for Wines by Kifaru. Application mockups.
THE DIFFERENCE

Consistency.
With character.

A coherent group identity with space for each business to speak to its own audience. The system carries across corporate, logistics, motoring and wine applications.

03 / EXPRESS
Kifaru Motors proposed signage, vehicle and branded collateral applications
From the sign above the door to the details in hand. Design mockups.
Kifaru Holdings and Simba brand extension concepts
A visual foundation for the wider group.
Wines by KifaruThe Wine and Cheese Shop

Distinct expressions within the group’s wine and hospitality portfolio.

Identity development and application concepts from the supplied Kifaru Group logo package. Mockups illustrate the design system.

Visit Wines by Kifaru ↗

02 / JETOUR

A brand you can
step inside.

3D planning · Spatial concept · Interactive visualisation

Actual proposed Jetour dealership frontage from the 3D concept presentation
Jetour dealership concept / proposed exterior visualisation.
THE IDEA

Make the plan tangible.

Turn a proposed dealership into a shared visual experience, so the team can explore how the brand, customer areas and operational spaces connect.

FROM SPACE TO EXPERIENCE

01

Arrive

Frontage, signage and a clear first impression.

02

Explore

Showroom and customer areas considered together.

03

Connect

Service, workshop, parts and operational zones.

Jetour

THE INTERACTIVE CONCEPT

Explore it from
a different perspective.

Open the 3D presentation to navigate the model, view the floor plans and explore individual zones.

Explore the 3D plan ↗

Concept design and visualisation. Images show proposals, not a completed building. Technical dimensions remain subject to measured design development.

↑ Back to Kifaru Group

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